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Tilth Conference: Marketing Workshops I

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Marketing Workshops I

Eat Local Campaigns & Place-Based Marketing

  • Sara Southerland, Sustainable Connections; Warren Neth, Clark County Grown
  • Marketing Local. With everyone and their dog promoting “local whenever possible,” how do authentic local producers stand out amidst the noise? Join Sara Southerland, Food & Farming Manager at Sustainable Connections and Warren Neth, Director of Clark County Grown to learn what’s working with eat local collective marketing campaigns across the state and how you can best leverage community resources to promote your business. We’ll explore the current consumer landscape; dive into the perceptions, primary barriers, and motivations around purchasing local food. We’ll also share a market channel assessment tool to help you choose your market outlets with confidence. Leave with valuable tips, tools, and tricks to create better marketing content and reach the customers you want efficiently and effectively. 

Wholesale + Retail: A Food System Roundtable

  • Jeff Salchenberg, New Seasons Market; Mike Neubeck, Organically Grown Company; Diane Dempster, Charlie’s Produce; Diane Singer, Pacific Coast Fruit; Alan Linck, Whole Foods Market
  • How can wholesalers and retailers be part of the solution in our local food system? What are the challenges they face in buying local organic?  How do ownership/merger trends impact the system?
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