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Tilth Conference: Marketing Workshops II

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Marketing Workshops II

From Squash to Social: Grow your Marketing Mojo

  • Sheryl Wiser, Tilth Alliance; Shannon Borg, San Juan Visitors Bureau; Venise Cunningham, Simple Goodness Farm
  • Workshop Outline
      • Marketing 101 – the basics
      • Make the most out of email, websites and Facebook
      • The ins and outs of Instagram
  • Learn more about how to rev up your marketing mojo!  Of all the strategies for growing your farm business, effective marketing can often feel elusive.  This workshop will help identify how to reach (and grow) the right audience, including important first steps, what works and what doesn’t for graphic design and content creation for websites, advertising, email marketing and social media - including how to leverage Facebook and Instagram to market your agriculture business.

    Serving up Local: Farm to Restaurant, Sourcing, and Beyond

    • Hillary Barbour, Burgerville; Sara Southerland, Sustainable Connections; Jodell Hinojosa, Jo-Foody; April Thatcher, April Joy Farm; Chef Capers Ogletree, The Grant House
    • Developing a resilient food system means building community/farm connections at every level. In this panel, we're taking a deep dive into the farm-to-table pipeline between producers and restaurants.  Join our almost 100% Clark County grown panel and learn how chefs/caterers/restaurant chains/farmers work together to source locally-grown food. In addition, Sara Southerland from Sustainable Connections will provide valuable insight as to how local marketing/branding programs can play a role in growing the farm to restaurant connection.
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