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Tilth Conference Workshops: Marketing your Farm

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Workshops: Marketing your Farm

Fresh, Local Shopper Data from Six Washington State Farmers Markets

  • Colleen Donovan
  • In 2017 Rapid Market Assessments were done at six farmers markets throughout the state (Everett, Olympia, South Perry-Spokane, Wenatchee, Kent and Proctor-Tacoma). Each RMA included a dot survey, shopper counts, and constructive comments and observations from a RMA team of local and outside market advocates. The presentation will share findings from individual markets, and then focus on the bigger picture that data from these six RMAs collectively reveal about today’s farmers markets shoppers and sales. We also discuss how vendors can use this data to inform their marketing and increase sales.

Seattle Farmers Markets Seeking Farmers!

  • Chris Curtis, Seattle Neighborhood Farmers Market Alliance; Doug Farr, Seattle Farmers Market Association; Zack Cook, Pike Place Market
  • Farmers Markets in Seattle (Ballard, Wallingford, Madrona, Queen Anne, U-District, West Seattle, Columbia City, Lake City, Magnolia, Phinney and the 5 Express markets organized by Pike Place) generated $17,000,000 in direct market farm sales in 2016…or nearly half of all the direct market farm sales in the state. For the first time, Seattle market organizers have created a co-presentation specifically targeting direct market farmers (start-up and advanced) regarding the efficiencies and success rate of selling your farm products to shoppers in Seattle. Please join us as we:
  • ·Provide proven best practices that can help farmers succeed and compete at direct marketing in Seattle
  • Describe the unique attributes of the Seattle marketplace including
    • Shopper profile – who and why they shop – even in the rain and snow…
    • Robust low income access programs via SNAP/EBT, Fresh Bucks and Rx Bucks incentives, WIC and Senior FMNP, local food bank partnerships
    • On-site education, outreach, advertising and social media campaigns
    • Strong legacy of advocacy on behalf of farmers  

Wholesale Produce Buyer and Grower Partnership

  • Diane Dempster, Charlie’s Produce; Amy Moreno-Sills, Four Elements Farm
  • This workshop will pair an organic wholesale produce buyer with a local organic grower who sells to the wholesaler as well as other markets. They will explore strategies necessary for selling to a wholesaler with both food service and retail customers. We will discuss production planning, communication, packaging, timing, post-harvest handling, food safety, and pricing. We will explore the advantages and disadvantages of working with a wholesaler and how to make it successful.  We will explore finding the right market for your business.
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